
Chris Stevens | The Daily Item | July 2012
The fall and winter schedule has been booked for Veterans Memorial Auditorium and the shows reflect what Community Development Director James Marsh is calling its new trend.
“I think we’ve found our niche,” he said. “Current Latin pop, classic American rock and family shows — that seems to be our niche.” Marsh has booked six shows for September through December, including Jethro Tull’s Ian Anderson (Oct. 3), Foreigner (returning, date TBA), Supertramp (TBA), Imperial Acrobats of China (Nov. 11), Get the Led Out (returning, Nov. 16), and Kenny Rogers (returning, Dec. 22). Marsh said he is also working on booking 10 additional shows for the 2012-13 season, which runs September to early June. Eventually the season will run all year when the auditorium is air-conditioned, he noted.
Bids to install air conditioning in the auditorium are due July 24. Mayor Judith Flanagan Kennedy has said she expects installation work to begin midsummer and wrapped by late fall. Marsh said the concert venue continues to grow and he is happy with its progress. He said 38 percent of the tickets for Ian Anderson’s sold-out show were sold on the first day they went on sale. “And a good 30 percent of those were from out-of-state.” Marsh said that’s an important side note because it proves the auditorium is a draw.
Box Office Manager Joanna Mills sat at her desk Wednesday with about a four-inch stack of concert tickets for Anderson’s show. As she slipped tickets into envelopes and marked them for people to pick up at the “will call” window the night of the show she said, “This is my favorite part. I get to see where everyone is coming from.”
The stack included tickets for people coming from all over New England, as far away as California and from two Canadian Provinces, New Brunswick and Quebec. Mills said the man coming from California told her he is originally from the area, but that visiting family was second to seeing Anderson. “He has the last seat in the last row in the balcony but he still wanted to come,” she said.
Marsh said that proves the auditorium is causing more than just local buzz, which is good for the city as well as the venue. The auditorium is also making a profit but Marsh said that money goes right back into attracting new shows. “It takes money to buy the shows and you don’t recoup your investment overnight,” he said. Aside from paying the star, Marsh said there are ancillary expenses such as advertising, catering, hospitality and depending on the act, lights, labor, sound and equipment expenses. “We negotiate those as terms and conditions of each contract,” he said. “Every contract is different.”
This past season Marsh brought in Peter Frampton, Pat Benatar and Charlie Daniels along with several wildly popular Latino performers who Marsh said came from Madison Square Garden to Lynn. There were also other shows including Southside Johnny, The Tedeschi Trucks Band, Circus Shanghai, “Menopause the Musical” and a full run of “The Nutcracker,” along with smaller shows and acts that came via outside promoters. Two years ago performers at Lynn Auditorium included Kansas and the Women of Ireland, and comics including Howie Mandell.
“We opened in 2005 and we limped along that first year,” he said. “What I love about the (Item) article that ran is it said that free movies may lead to other uses for the auditorium - and it did.”
Ian Anderson will be performing both his composition THICK AS A BRICK in its entirety for the first time since 1972, and his new album, THICK AS A BRICK 2 for a world tour, commencing in the UK in Mid-April. Then, it's on to Europe and the United States from September through November.
This tour will feature a more theatrical production with video and additional musicians, including Ian's band: bassist David Goodier, keyboardist John O'Hara, drummer Scott Hammond, and wunderkind guitarist Florian Opahle-- all of whom have performed with Ian on his solo dates over the years as well as having performed at various times as members of JethroTull.
Ian's new album, THICK AS A BRICK 2 (TAAB2) also features David, John, Scott, and Florian. It was produced by Ian Anderson and mixed by Porcupine Tree's Steven Wilson (who also re-mixed JethroTull's AQUALUNG-Special Edition, released this past fall.)
TAAB2 answers the question 40 years later, whatever happened to Gerald Bostock (the person credited with writing the lyrics for THICK AS A BRICK, which hit number one on the US Billboard Pop Albums chart. With the first THICK AS A BRICK, JethroTull broadened rock beyond the limitations of the short song format). Ian Anderson says "Part two" gave him a chance to wonder, "How we baby-boomers look back on our own lives, and often feel an occasional 'what-if' moment. Might we, like Gerald, have become instead preacher, soldier, down-and-out shopkeeper or finance tycoon?" Since 1972, the original THICK AS A BRICK has never been performed in its entirety although a few minutes of the material have been a regular repertoire staple in both Tull and IA solo shows over the years.
After 44 years of leading Tull to 54 countries worldwide and over 60 million albums sold, Ian Anderson celebrates these true progressive rock classics with old and new fans across world-wide. Ian is known as the flute, voice and composer of the legendary JethroTull which formed in England in 1968. Since their first performance at London's famous Marquee Club in 1968, the band has released 30 studio and live albums and earned a prominent place in rock history.
Anyone interested in purchasing tickets to a Lynn Auditorium show can visit lynnauditorium.com or the box office in Room 311 at City Hall, or call 781-581-2971 or 1-800-594-8499.
Sarah Mupo | The Daily Item | January 2012
Community Development Director James Marsh said ticket sales are going strong as the Lynn Auditorium moves into the second half of its performance season before its summer hiatus.
No shows are sold out yet, but Marsh said he has high hopes that all tickets will be purchased for the Peter Frampton performance on Feb. 3 and the newly-announced Pat Benatar performance on April 19. "Pat Benatar first-day sales were over 400 tickets," he said. "It was the strongest first on-sale date since we had the grand reopening with the Boston Pops in October 2006."
Ticket sales are not as high for the other auditorium shows this season, like the Charlie Daniels Band on March 22. Marsh attributed that to "soft on-sale dates," which means the on-sale date is not promoted and the advertising for the show is done closer to the performance date. "We went into the greater Boston new year [announcing] Frampton and Benatar," he said. "With the others, it was a local, word-of-mouth thing, but we'll do a specific advertising blitz with Charlie [Daniels] in mid-February."
To line up acts for the 2012-2013 concert season, Marsh said Henry Ryan, who is in charge of production and promotion for the auditorium, will travel to New York City on Monday for the 2012 Association of Performing Arts Presenters conference. Agents for a variety of performers attend the conference and negotiate with venue representatives. Marsh also said that he is very close to securing a "big-name" comedy act that will most likely be taking the auditorium stage in April.
Anyone interested in purchasing tickets to a Lynn Auditorium show can visit lynnauditorium.com or the box office in Room 311 at City Hall, or call 781-581-2971 or 1-800-594-8499.
